Take Good Care: 6 Tips for Making Your Denim Last

Love this article on denim care!

Madewell

If you love your jeans as much as we do (to say we’re obsessed is putting it mildly), you’ll want to keep ’em in great condition forever. That’s why we asked Madewell denim pro Mary Pierson for her expert advice on how to preserve and care for your cherished pairs.

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What’s your number-one rule when it comes to taking care of jeans?

Don’t wash your jeans too often. The less frequently they touch water, the longer the color will last. I know people who are die-hards, and have worn jeans for two years without washing. This might scare clean freaks, but natural elements like ozone in the air, a little dirt and body oil all add beauty and character to jeans. Like how bed-head and dirty hair are a little sexy—it’s the same with jeans.

Got it. So how can you get rid of odors, sans washing?

You can hang…

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